H&M Home vs Zara Home

Online shopping just became a teeny bit more dangerous.

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Source: H&M Home

My love for H&M dates back to the 80’s when I made a trip to London with my family for the very first time. As much as I don’t want to admit it, I still carry a torch for the retailer today. And now, they are bringing home decor to the mix by launching H&M Home, making it more difficult for me to deny my feelings for them.

I suspect that the move was made to compete for market share in the lucrative space with another global retail giant that I fell in love with when I spent a significant amount of time in Europe during the early millennium. Continue reading

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