H&M Home vs Zara Home

Online shopping just became a teeny bit more dangerous.


Source: H&M Home

My love for H&M dates back to the 80’s when I made a trip to London with my family for the very first time. As much as I don’t want to admit it, I still carry a torch for the retailer today. And now, they are bringing home decor to the mix by launching H&M Home, making it more difficult for me to deny my feelings for them.

I suspect that the move was made to compete for market share in the lucrative space with another global retail giant that I fell in love with when I spent a significant amount of time in Europe during the early millennium. Zara Home launched in the US in October, 2012.


Source: Zara Home

Before I start my observations about each, I want to briefly ramble about social consciousness in consumerism. Neither Zara nor H&M are saints when it comes to manufacturing their merchandise, but they’ve taken some steps in the right direction. Both retailers signed the Accord on Factory and Building Safety in Bangladesh and are committed to corporate responsibility principals such as transparency in business activities and sustainability. As consumers, we have the privilege of how and where we spend our money. There are more ethical options if you can afford it. Even then, unless you have visibility to every single manufacturing process (fabric, dying, construction, hardware), it’s difficult to guarantee that the retailer is completely responsible and angelic.

In my opinion, if you want to be 100% conscious as a consumer, buy second-hand. Always.

Because I’m far from perfect, and I don’t plan on sleeping in second-hand sheets, let’s see how I can make some Chinese citizens even wealthier…

Zara Home

I’ve always had the opinion that Zara delivers slightly better quality and design when it comes to their clothing. It seems as though this carries over to their home goods as well. But you definitely pay for it.

Shoppers can browse their online catalog to draw ideas and inspiration. Here’s one that caught my attention immediately.


Source: Zara Home (obviously)

Black and white patterns are great with any accent color. I am particularly fond of combining black and white accessories with yellows and blues. In this case, remaining in the black and white color palette works just fine.


Geometric stripe pillow cover, $35.90, Zara Home


Black and white stripes pillow cover, $35.90, Zara Home


Lines throw, $99.90, Zara Home

I’m also drawn to this bedroom in their catalog because I squeal for teal. You hear that, babe? Teal! Teal! Teal! Note: please excuse the private message to my beloved. There’s an ongoing battle about my love for the color.


Source: Zara Home

Sadly, I couldn’t find any of the teal accessories shown in the photo. But I did find the fossils duvet cover, striped quilt, and contrast bedding.

Here’s another look that caught my attention. It’s definitely more on the ornate/traditional/mom side, but I’m loving those red chairs.


Source: Zara Home

As for the throw pillows….they put a bird on it.


Bird pillow cover, $69.90, Zara Home


Bird pillow cover, $69.90, Zara Home

Speaking of squealing, there’s a Zara Home Kids section to entice non-suspecting parents with bottomless pocketbooks and a hunger for only the finest and most current products for their offspring.


Source: Zara Home

If you’re looking for something a little more edgy, check out this glassware set. I’m oddly attracted to it.


Black skull glassware, $6.90 – $59.90, Zara Home

Overall, I’m not blown away by their merchandise. A few things stand out to me, but their price points prevent me from making any purchases. If I can’t inspect the items in person at their prices to gauge their quality, it’s not worth the investment.

H&M Home

Like Zara Home, H&M Home offers ideas under their Inspiration tab. The looks are organized into categories such as “Modern Minimalism” and “Bohemian Vintage,” depending on the styles of their customers.

Naturally, I clicked “Modern Minimalism.” Unlike Zara, it’s nice that H&M adds the prices to their inspiration looks to give customers an idea of the costs involved. I’m loving this bedding set, but I’m not sure what’s going on with those disco throw pillows. I guess it’s typically H&M to bring an unconventional twist as a surprise element. After all, disco is back BIG TIME in the fashion world.


Source: H&M Home


Duvet cover set, twin only, $29.95, H&M Home

(I’m frustrated that there’s only a twin set available.)


Copper sequin cushion cover, $14.95, H&M Home

As you can see, the prices are a bit more pocket-friendly than our friends at Zara Home. But like their clothing lines, I wonder if there’s a compromise on quality. If you go to their home page (I posted a screen snap at the beginning of this post), you’ll see deals for $4. FOUR DOLLARS!!! A cup of coffee costs more than that these days.

Here are a couple of the $4 deals that stood out to me. I love the organic feel of this pillow. Mix and match it with other beiges and neutrals in linens and cottons for that sophisticated nature-chic look.


Cable knit cushion cover, $4, H&M Home

I’m a sucker for anything velvet or velour. I can’t pass up this deal, even though it might fall apart on me in a year.


Velvet cushion cover, $4, H&M Home

Not a $4 deal, but I’m in love with this. I believe it has a place in our lives against our very bold teal wall in our bedroom.


Velvet cushion (includes fill), $19.95, H&M Home

Like its Spanish rival, H&M Home recognizes the sizzling hot kiddies market and offers merchandise for babies and children.


Source: H&M Home

Actually, I’d love this comforter for myself.


Stars quilt, $24.95, H&M Home

They also offer kitchenware in whimsical colors and patterns. This mod-inspired plate is right up my dinnerware alley.


Ceramic plate, $3.95, H&M Home

I’m impressed with their range of products and low prices. The true test comes with actually making a purchase to gauge the quality of their products. To be perfectly honest, my inclination is to patronize H&M Home over Zara Home. But at the end of the day, the tendency is for me to browse these sites, get some ideas, and head to the nearest fabric store to create something of my own.

So here’s the deal. There are a ton of sites out there offering flash sales and home decor at discount prices. It’s mind-blowing how many crop up each month. I’ve lost track of a lot of them and it saddens me that some are suing others for copyright infringements and the like. Some sites force me to sign up just to browse their merchandise. Others make me feel like I’m part of a secret society when I know very well that anyone can access their goods — as long as they give up their info.

When there’s no fuss or complications involved in my online shopping experience, I’m happy. And this is the reason why I’ll continue to browse the sites of the two retail giants I mention in this post, for better or worse.

8 thoughts on “H&M Home vs Zara Home

  1. I’ve always been a lover of both stores, though I am biased towards H&M as I worked in the Covent Garden branch for 3 years when I was at university. You are right introducing a homeware range is super dangerous if you have a love for interiors!

  2. The Internet is a temptress on so many levels! It’s up to us to exercise restrain and will power. Oh who am I kidding? I *need* that velvet cushion! 😉

  3. Love this post, it’s so thoughtful. I think I prefer H&M Home over Zara Home as well — and just like you, I favor heading to the fabric store to create my own. It’s really surprising how much you can save, and how much more durable your own creations can be! (But after a few mishaps, I’ve begun to accept that sucking it up and paying them for it can be worth it too…. Especially about hours and hours of fixing mistakes… hahaha.)

  4. Oh you’re not kidding. When my vision heads south completely and carpal tunnel syndrome sets in, I’ll realize that maybe the DIY route wasn’t the way to go! But in the end, there’s so much more reward with seeing something that you created, even with the mishaps (you learn from them along the way, right?!?!? ;)). Thanks for reading and commenting – I really appreciate it!!

  5. “I squeal for teal!” LOL. Me too!!!! Or “peacock” as it’s being called now….Love it. I’m lucky enough to be able to get to Ireland every other year, and H&M and Zara Home are big there. Love them both. Thanks for the update! 🙂

  6. Lucky you that you get to go to Ireland every other year! I’ve always wanted to go…maybe this will be the extra incentive to do it! And yes, our wall color in our bedroom is actually called blue peacock (I find trendy names for color hilarious! Don’t call it purple – it’s called acai!!!).

  7. Excellent post! I’m pretty excited about the H&M Home line and your post just ramped that excitement up some more! I can’t believe they have throw pillows starting at $4.00….that’s pretty awesome for super trendy pieces like disco inspired pillows.

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