Talk about a kid in a candy store.
This gave me my sugar fix for a lifetime.
Mid Century Mobler is a furniture showroom located in San Francisco’s Mission District. I stopped in recently at the recommendation of my friend and fellow mid century enthusiast, Karolina. She posted a photo on her Instagram page similar to the one above and it instantly shot a dose of I gotta see it in person right into my bloodstream.
Hotties from the 50’s and 60’s fill the 5,000 square foot space, most of them hailing from Denmark. Walking through the showroom, my eyes fixate on everything.
In need of a teak bureau with boomerang details that serves as storage for the hallway?
How about a pair of rosewood chairs to fill an empty nook in your living room?
Curator Julian Goldklang and I have something in common. We share a love of thrifting and scouring estate sales for little treasures and relics. Julian started Mid Century Mobler about three years ago when he decided to turn his passion into a full-time business. Back then, he was selling his wares out of a small, one-car garage on Beaver Street in the Castro. As his client base grew, so did his instinct to turn his business into something bigger.
Last year, Julian took a leap of faith to realize his dream. He gathered up all of his savings, flew to England, and put together his first container of mid century furniture. Fast forward to today, and you’ll see the fruits of his labor at his showroom.
“I travel around Denmark, Sweden, Norway, and England every two to three months and ship back between 400 to 500 pieces per trip,” says Julian. “I also search locally around the SF Bay Area, and parts of Northern California. There’s still a lot of great design out there. I love uncovering it and bringing it to an audience who can give it a newfound appreciation.”
Although the showroom has only been around for a few months, the response has been overwhelmingly positive. Prices seem to be a little lower than what this stuff goes for in many of the stores I’ve browsed around San Francisco. With its constant fixation on real estate and a booming housing market, the Bay Area has definitely been waiting for a hot space that caters towards modern design and budget.
All photos were provided by Mid Century Mobler